LYNK & CO
Brand & Visual Identity. Made for the New Age of Automotive
Briefed to make a bold new identity for automotive technology. Make work that didn’t feel familiar but would make waves in a sector that felt old, boring and traditional.
This is for contemporary car ownership and more importantly it’s for today’s market, not yesterdays.
It’s part high-performance vehicle, part shared-ownership model, innovative digital networking tech, and flawless service. Connected, shared, on-demand and completely integrated into today’s lifestyle.
What makes the Brand?
Encouraging people to share, connect, travel and do the unexpected is an attitude other car brands can’t offer.
LYNK & CO know this. This is reflected in their branding. Taking focus off the car and showing their brand through their attitude, their audience and the 24/7 spirit of urban cities.
Establishing the Brand through a distinctive voice, positioning around people, followed by a contemporary take on colour melled together avant-garde typography and layout.
Things aren’t Black and White, it’s dark, light and white – every colour in-between, balanced by fluorescent accents of light and darks. Focusing on the light that reflects off the urban environments Reds, Greens and Yellows. These run throughout our Brand like that of the city.
