COCA-COLA
The Taste 1.0
A brand campaign around the concept that THE TASTE can trigger memories of nostalgia, by telling the story of a girl and a giant CGI tongue and an adaption of the original logo.
The tongue is the ultimate symbol of enjoying taste, and this campaign brings that magic back to people.
Bringing out The Taste
Working with the wonderfully playful Creatives and all-around industry gentlemen Matt Callaby and Jake Attree. Bringing their concept to life through Graphic Design.
The creatives made a TVC. Then we collaborated to bring the Design throughout the outdoor media and brand. I played with a little adaption to the Coke logo, it was the first time it changed in 115 years.
The simplicity connected the Magic Taste of Coke to their story. A simple way to say Coca-Cola and THE TASTE across the markets – without saying it.
I would make Key Artworks. Graphic Assets. Then write the accompanying guidelines for media partners to adapt.
COCA-COLA
The Taste 2.0
The following campaign was a Design System key visual inspired by the boldness of pop-art. I made a series of OOH Original Taste vs Zero Sugar Taste and Zero Sugar vs Flavours run in OOH. Media kits were made for promotion across Europe.
With a TVC animated story with a focused on what does The Taste love more – the Original Taste or Zero Sugar Taste.
The Taste 2.0 with colour
While the campaign would centre around the Original Taste vs Zero Sugar Taste, I would make another version of the campaign for Flavours in Europe, following the same Pop-Art aesthetic.
