House of Frasers wanted a build a brand that added more to their customers lives.
Frasers Plus. The best bits of shopping, whether that’s online or in-store. The plus symbol is at the core of the identity.
The lines that surround it represent amplifying the benefit they bring to their customers retail experience, adding in special product releases and financing options.
Full identity from a modern logotype to a visual language of digital pluses. All put together in a visual identity and digital toolkit.
Work completed with the enthusiastic team at Venture 3.
