Working with Leo Burnett to bring the joy of the game to the joy of McDonald’s. Developing a visual identity for restaurants, social media partners all to promote a triple stacked Quarter Pounder for the upcoming UEFA Euros 2024.
Although not an official partner to the UEFA Euros 2024, unofficially McDonald’s know that football fans love burgers. A Triple Quarter Pounder is enough to sway any fan, so officially unofficial – with the conceptual stage bouncing in–between those ideas.
Plenty of McDonalds related football, burger and brand patterns got explored. With the final decision being one of the original ideas – a football icon based on the burger.
Using the idea of making the identity around football ephemera for the The Hat Trick burger. Developing icons that read Triple Quarter Pounder but could also be used for Home and Away Kits – then Patterns, Stickers, all housed under a single idea but expanded so it could be fun and vibrant for football burger lovers.
