F1 TV
Identity and Social Media Toolkit for the TV subscription service

Making an identity system for streaming service ‘F1 TV’ that is pays homage to the main brand and unmistakably has its own feel.

Two main considerations. Show content in a grid based system and give F1 TV its own identity built from the current brand assets.  

Taking things out of a squared content grid and given the content the edge it deserved. Making an expanding lozenge system to frame content and a graphic language that laps up the content available for core fans.