I’m Kyle Ellis, a Lead & Senior Designer.
I make Design work for Commercial Arts in Advertising, a Designer for Brand & Visual Identity. Freelancer & Contractor to Agencies and Design Studios. A Design Partner to Smaller Clients or Start-ups. A Maker for Special Projects.
I have an example of some different case studies below. Showing the range from creating identities for Global Brands to designing the key assets for Self Starters to making Social Media Toolkits.
Below that, is a little bit more about me and my design journey. That is a journey I will be regularly adding too…
My creative industry story so far.
It’s a long scroll but it’s been a very adventurous journey…
Contact hi@kyleellis.design
At the heart of what I do, is an art of understanding.
How to listen clearly, think broadly, connect thoughts. Then expressing them and applying creativity – through the medium of Design.
NATIONAL TRUST:
Creatively concepting an idea from people living their fast paced lives to taken a moment to just slow down.
I illustrated this idea initially showing the National Trust oak leaf logo – in the form of a 3D sting in one colour, representing growing, subtly moving and slightly swaying in the wind.
This was used as a strategic thought that would thread through all communications.
Then followed by a Creative TVC that slowed modern life.
This concept would define the pace at which the advertising would read – to entice people slow down and ultimately stop for a moment.
With the mission to get people out of what consumes their day-to-day lives and bring them back to being in nature.
The concept would come to life through consideration, pace and the language used throughout the Design of the Adverts.
The main TVC script reiterating the words written long ago by National Trust founder Octavia Hill.
All in time for the 125th anniversary of the National Trust, with some of the mine and pitch teams ideas getting recreated as short films.
Design for Living Well.
SAINSBURY’S:
I’ve created a lot of work for the UK supermarket but what I was most proud of was Autumn’s recipes.
Creatively with a little imagination, great ingredients and a dollop of feel good I collage together compositions that highlighted ‘Cook up some magic this Autumn'. Showing raw ingredients being cooked and prepped into dishes.
THE HAT TRICK:
Design a visual identity to be adapted by social teams for a McDonald’s burger. The Triple Quarter Pounder is ready for the EUFA Euro’s 24 – time to bust out those stretch pants, grab a McD’s and watch some football.
Design for Living Okay.
McD’s settled on a minimal Home and Away icon, shirt and some playful expressions for the Social teams to adapt for promos.
Home (Dine-in)
Away (Take away)
Work made with
creative the teams
at LEO BURNETT
Design for Real Football
THE FA:
Some real football now. Creating concepts and final production for a Poster series for England vs Romania.
I explored modernity in layouts while creatively exploring ideas such as; a player using English Heraldry, highlighting the lions ROAR or mixing images of the players together so they were highlighted them as a TEAM.
Design for Good.
Design for Arts.
FACE TO FACE:
Design identity, frame titles, event graphics for the Moving Portraits of photographer Tom Oxley.
Tom has captured renowned musicians and celebrities for some time. A personal project to him is in-between his work, he would capture the artist listening to their favourite music in the frame of portraiture.
Work made with the team at TOM OXLEY & NEIGHBOUR UK
Design for Global Brands
COCA–COLA &
THE TASTE:
Adapting a traditional logo to meet modern day purposes.
Bringing to life a Design campaign that accompanies the life of a creative CGI advertising concept while paying homage and respect to the world renowned soda brand traditional value for Design.
DOUBLE HELPINGS:
Design and Packaging for ‘Double Helpings’ – to help my local community in East London and a cause close to home for me through my life in Scotland.
Serving up plates for service users, homeless and raising money for locals in Tower Hamlets to have meals.
One plate sold equates to 14 platefuls of food for people who need it in Tower Hamlets.
Double Helpings’ is a instalment of a charity art project run by The Canvas Cafe in collaboration with
Gilbert & George.
Advertising projects that help, sort of.
Design for Brands at Event Spaces.
DEUTSCHE BANK at FRIEZE ART FAIR:
Private invitation and printed collateral for Deutsche Bank at Frieze Art Fair.
Always conceptually representing the art from the private curated collection. Using the Brand Elements in different and fun ways from my day-to-day corporate projects with Deutsche Bank.
Design for Mental Health
MENTAL HEALTH at W+K LONDON:
Making the famous advertiser weep with positive emotions for a change, and for a week.
Some of my work is for the professional space, some of it is for my fellow professionals.
Bringing in some Mental Health practises and some good thoughts. Mainly some self reflection for the advertising agency in Hanbury Street.
I designed with the aim of filling the grey building up with colour. Over my years I’ve made studies of different symptoms often associated with conditions, diagnosis and feelings of Mental Health and Mental Illness.
Some illustrative works for workshops and talks.
With many other W+Kers helping bring awareness to good practise for Mental Health.
Design for Finance, Investing, Banking and Managing Money.
RATHBONES:
Identity redesign strategically conceptualising ‘individuality’ through a modern graphic language of shapes that reflect their business model of individualistic investment that evolves and grows within a safe framework of Rathbones.
Redesigning everything from a new logotype, colour palette and tone of voice all documented in their ‘Brand and visual identity system’. Providing a contemporary identity that spoke of heritage rather than visually showing it with older symbolising.
Reducing investment down to an idea of structured planning, unique individuality and wealth with a vision for the future.
Work created at Studio 2br
Design for Music
SIRIUS XM for
GUEST DJS:
Using the visual metaphor of mixed tapes, tape reels and hand written with the SiriusXM branding present 2024 Guest Mixes featuring music collaborated together from some of America’s most prominent pop culture icons.
